Hubber
Intro
Hubber is a real estate platform founded by a former Tesla team, built around transforming underutilised urban properties into ultra-rapid EV charging and integrated energy hubs. They came to us to build the brands identity from scratch and carry it through to their website and initial brand assets.
Branding
Website Design
UX/UI Design
Logo Design
Year
/
2025
Client
/
Hubber
We started by grounding ourselves in the world Hubber operates in: urban infrastructure, energy networks, and the EV landscape. The brand needed to feel technical and human in equal measure, credible to property developers and city planners without being alienating to everyday users.
The grid became our core design tool, drawing on electrical gridlines, city layouts, and the geometry of current flow. Working through a series of typographic and graphical monograms, we developed a bold, versatile company icon, one that works at favicon scale and holds up across signage and environmental applications.
We then rolled this branding out to their website to communicate the opportunity clearly and confidently to early-stage backers. We explored how the brand's graphical language could come alive digitally; the grid and line system lent itself naturally to interaction, with animated squares responding to hover and a sense of current flowing through the layout as you scroll.
