Olsam
Intro
Olsam is a technology-driven consumer goods company reimagining omnichannel commerce for the next century. Operating across digital marketplaces, direct-to-consumer channels, and global retailers, it acquires and scales category-leading brands built by solopreneurs, then develops new brands entirely in-house. One of Europe's fastest-growing startups, Olsam raised $165M from top-tier investors including Elevat3 Capital and Apeiron Investment Group.
A/B Testing
Brand Design
Packaging
Brand Strategy
Art Direction
Creative Direction
$165M Series A in 2021
33% Increase in Sales in 1st Year - Peak Coffee Brand
22% Increase in Sales in 1st Year - Kitzini Brand
16% Increase in Sales in 1st Year - Enjoy Native Brand
Year
/
2021
Client
/
Olsam
As Creative Lead, I owned the end-to-end creative output for a portfolio of acquired Amazon brands, from initial brand audits through to live storefront assets. I managed a small team of two designers and a videographer/photographer, setting creative direction and maintaining quality across every touchpoint.
Working closely with SEO, PPC, and brand management teams, I translated commercial objectives and performance data into design decisions, ensuring creative work directly served conversion and growth goals, not just aesthetics.
At the core of the work was brand identity - leading refresh projects for multiple acquired businesses, developing cohesive visual systems, messaging frameworks, and design languages that preserved each brand's equity while repositioning them for broader market appeal. Where needed, this extended into product and packaging development, bridging the gap between physical product and digital shelf presence.
A significant part of the role was eCommerce creative and conversion optimisation. This meant redesigning primary product images, A+ content, and brand story pages across Amazon storefronts. Combining stronger photography, sharper feature communication, and better-crafted video content to give each product a more compelling presence. We ran A/B tests continuously, using sales data and performance analytics to understand what was landing and iterating quickly from there.
Underpinning all of it was close collaboration across SEO, PPC, supply chain, and brand operations teams. Creative decisions were always grounded in data, and performance results fed directly back into the next round of work, making the process as much analytical as it was creative.
